Because citizens are people, too

Far be it for me to criticise the all-knowing Seth Godin, but this is just getting ridiculous. His latest post is about what to call people that marketers interact with. I'm serious. That's how silly it's become.

The marketing illuminati settled on the word 'citizen'. Unbelievable.



gapingvoid

Marketing is now a theoretical, academic discussion that has lost touch with reality. It's not about actually going out to speak to people, listening, selling, and treating others as your equal.

These folks have lost touch. If the grandest of marketers has resorted to calling the people he interacts with as "citizens", then I'm hanging up my marketer's hat.