How to start a revolution

Last week I went to Gamezone at deSingel and heard something facinating. Most of it was in Dutch, so I may have got it completely wrong...

I went to a talk by Ivan Marovic, one of the people behind a game called A Force More Powerful. Wow. Here's how they describe it...

Can a computer game teach how to fight real-world dictators, military occupiers and corrupt rulers, using methods that have succeeded in actual conflicts—not with laser rays or AK47s, but with non-military strategies and nonviolent weapons?

A Force More Powerful (AFMP), is now available. A unique collaboration of experts on nonviolent conflict working with veteran game designers has developed a simulation game that teaches the strategy of nonviolent conflict. A dozen scenarios, inspired by recent history, include conflicts against dictators, occupiers, colonizers and corrupt regimes, as well as struggles to secure the political and human rights of ethnic and racial minorities and women.

So, Ivan actually lived it - being involved in the real-life protests that brought Milosevic down.

Check out their site - and learn how to start a revolution from scratch. Revolutionising the revolution...

What I learned in Kindergarten...

A few posts ago, I mentioned a guy who said that he learnt all he needed to know in kindergarten.

His name is Robert Fulghum, and he wrote "All I Really Need to Know I Learned in Kindergarten" (check out the entry on Wikipedia), which explains exactly that...

So, some things that we all learnt when we were tiny, which we can still apply on our lives today include:

• share everything,
  
• play fair,
  
• don't hit people,
  
• don't take things that aren't yours,
  
• warm cookies and milk are good for your,
  
• take a nap every afternoon, and
  
• when you go out in the world, watch out for traffic, hold hands and stick together.

Anyhow, I found out about him in this book I'm reading at the moment by Phil Dusenberry, called "Then We Set His Hair on Fire".

A legend in advertising and the man behind the famous Michael Jackson Pepsi ad where... they set his hair on fire. Enjoying it so far - all about gaining insight as opposed to getting an idea...

Social / Community eMarketing is where it's at

On Scoble's blog last night, he mentions that Microsoft Word will have the ability to post blogs built in!

And in the Guardian, there's a good story about how Yahoo is strengthening it's social strand with a new homepage - focussed on community / the individual.

Most folks are talking about consumer-generated content... ain't it exciting?! It's so important that we as marketers evolve and recognise how our consumers are behaving... and how they want us to help them on their way.

I do like MS, but what if...

What if Microsoft designed the iPod packaging?

A reminder to keep things simple. I read something last night about a guy (forget his name) who believed that all the wisdom he needed in life was learnt during his kindergarten years. Always share. Don't hit other people. Drink milk and cookies. Take an afternoon nap. Simple stuff sometimes works best.

* I'll post the author's name tomorrow...

The first day of the rest of my e-life...

Here it is! My blog....

I've met a few very inspirational people over the past few days. They've immersed themselves in everything "E". Podcasts, blogging, Second Life and more... They are walking the walk.

I've just started a new role as web editor at Pioneer. Recently we had the privilege of listening to Jim Sterne and Joseph Jaffe (top 13 marketing blog in the US).

So... monkey see, monkey do!

In the meantime, for more about me, take a look at my Flickr pages.